''Hemmets Journal'' (English: ''Journal of the Home'') is a Swedish family magazine published by Egmont. It was the second largest weekly magazine in Sweden in 2009.

History and profile

The first issue of ''Hemmets Journal'' was published in 1921. It was a Swedish version of the popular Danish magazine ''Hjemmet'' that was first published in 1904. ''Hjemmet'' was printed by the Danish publishing company Gutenberghus (which later became Egmont) and the Swedish version was published by its own

subsidiary A subsidiary, subsidiary company or daughter company is a company owned or controlled by another company, which is called the parent company or holding company. Two or more subsidiaries that either belong to the same parent company or having a s ...

of Gutenberghus, Hemmets Journals Förlag. The

editor-in-chief An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its operations and policies. The highest-ranking editor of a publication may also be titled editor, managing ...

is Janne Walles, who has held that position since 1990. As of 2008, there are approximately 40 employees working on ''Hemmets Journal''. The magazine's head office has been located in Västra hamnen, a city district in

Malmö Malmö (, ; da, Malmø ) is the largest city in the Swedish county (län) of Scania (Skåne). It is the third-largest city in Sweden, after Stockholm and Gothenburg, and the sixth-largest city in the Nordic region, with a municipal populat ...

, since 2005. It was previously located in

Kirseberg Kirseberg (literally "Cherry hill") was a city district ( sv, stadsdel) in the north of Malmö Municipality, Sweden. On 1 July 2013, it was merged with Centrum, forming Norr. In 2012, Kirseberg had a population of 14,959 of the municipality's ...

, also in Malmö. Statistics have shown that the average readers of ''Hemmets Journal'' are 56-year-old women living in smaller cities across Sweden. Features in the magazine include

editorial An editorial, or leading article (UK) or leader (UK) is an article written by the senior editorial people or publisher of a newspaper, magazine, or any other written document, often unsigned. Australian and major United States newspapers, suc ...

s, interviews, fashion reports,

crossword A crossword is a word puzzle that usually takes the form of a square or a rectangular grid of white- and black-shaded squares. The goal is to fill the white squares with letters, forming words or phrases, by solving clues which lead to the answ ...

poetry Poetry (derived from the Greek ''poiesis'', "making"), also called verse, is a form of literature that uses aesthetic and often rhythmic qualities of language − such as phonaesthetics, sound symbolism, and metre − to evoke meanings i ...

horoscope A horoscope (or other commonly used names for the horoscope in English include natal chart, astrological chart, astro-chart, celestial map, sky-map, star-chart, cosmogram, vitasphere, radical chart, radix, chart wheel or simply chart) is an ast ...

s, and

recipe A recipe is a set of instructions that describes how to prepare or make something, especially a dish of prepared food. A sub-recipe or subrecipe is a recipe for an ingredient that will be called for in the instructions for the main recipe. His ...

Circulation

''Hemmets Journal'' sold 217,800 copies in 2008. The magazine had a circulation of 230,000 copies, with a total of 507,000 readers as of June 2009. In addition, ''Hemmets Journal'' had 150,000 online readers in 2007. The magazine's readership decreased by 10,000 people in 2006, and approximately 5,000 readers in 2007. Between January 2007 and January 2009, the readership of ''Hemmets Journal'' decreased from 543,000 to 507,000 readers. ''

Allers Aller Media is a magazine publisher in the Nordic countries, headquartered in Copenhagen, Denmark. It publishes ''Elle'', ''Cafe'', '' Familie Journalen'', '' Femina'', ''Allers'' and ''Se og Hør''. History Aller Media was founded in Copenha ...

'' (with 548,000 readers) is the only weekly magazine that is larger than ''Hemmets Journal'', although ''Hemmets Journal'' was larger at the beginning of 2008. ''Hemmets Journal'' is also the second largest family magazine in Sweden. In 2014 the magazine sold 169,100 copies.

References

External links

Official website
{{DEFAULTSORT:Hemmets Journal 1921 establishments in Sweden Magazines established in 1921 Mass media in Malmö Swedish-language magazines Weekly magazines published in Sweden